Breaking down barriers and making it easier to enjoy remarkable wine-centered dining, shopping and tasting experiences.
Our Purpose
By blending the knowledge of life-long wine geeks, hospitality and retail professionals with the know-how of Silicon Valley engineering, My Wine Guide aligns the interests of wine consumers, restauranteurs, hospitality groups, retailers, distributors and wine producers all in one patented, software platform. The My Wine Guide customer experience breaks down longstanding barriers, enables new discoveries, builds confidence and drives loyalty for all wine consumers from the curious millennial to the wine enthusiast and the casual consumer in between.
Leadership Team
John Kirst - Managing Partner & Co-founder - San Francisco Bay Area
John is a Co-Founder, and Managing Partner of My Wine Guide and a Silicon Valley-based, Sales, Marketing and Operational executive who has had lifelong interests in software, wine, food and travel. As a founder and executive John has been part of the leadership teams of four successful Silicon Valley, software-based start-ups. Each of the companies of which John has been a part have realized exits in the form of IPOs and acquisitions. He and his wife have a vineyard of Pinot Noir from which they have been making wine for twenty four years.
John Duffy - Head of Software Development & Co-founder - San Francisco Bay Area
John is Co-Founder and Head of Software Development and a technology Executive with over 25 years of experience leading Product Development, Product Management and Professional Services. John is a founder and executive of several successful companies which have pioneered high availability, highly scalable consumer facing mobile app and mobile web applications in the financial services sector.
Adrien Hafezi - Director of Product/Customer Success & Co-Founder - Washington DC Area
Driven by a passion for food and wine and equipped with nearly two decades of experience in the hospitality industry, as well as certifications from the Court of Master Sommeliers and the Wine & Spirit Education Trust (WSET), Adrien leads Product Management and Customer Success for My Wine Guide. He leverages his background as an accomplished restaurant operator to inform My Wine Guide’s communications, marketing, and sector engagement.
Xiaowei Li - Co-founder - San Francisco Bay Area
Xiaowei is a Co-Founder and Head of Technology and Lead Architect and has over 20 years of software architecture and development experience in high-availability, high-scalability customer facing transactional software products, including ten years of software R&D team management.
Jonathan Kirst - Co-founder - San Francisco Bay Area
Jonathan (JC) is an advisor to My Wine Guide and built the very first prototype and beta version of the My Wine Guide platform. JC is the Chief Technology Officer and co-founder of BridgeCare Finance, a mission oriented financial technology company that works to eliminate gender inequality in the workplace by making childcare more affordable for young, working parents. Jonathan is a veteran of the FinTech industry, having previously co-founded Roostify, the market leader in consumer mortgage technology, where he was the very first engineer and ultimately Head of Engineering and Chief Technical Officer.
Frank Erf - Software Development & User Experience - San Francisco Bay Area
Frank leads the User Experience team at My Wine Guide, applying his extensive background in software development to enhance the platform's customization and intuitiveness. With a history of steering successful tech startups and major software projects, Frank's focus is on delivering adaptable solutions that cater to the unique preferences of our customers. His commitment to practical and user-friendly design makes our wine discovery journey both personal and engaging.
Greg Hakanson - Digital Marketing - San Francisco Bay Area
Greg is a digital marketing leader and an advisor to My Wine Guide. Currently Greg leads many digital initiatives at My Wine Guide drawing from his rich agency experience and creative background. He has over 15 years of marketing experience has helped scale growth at numerous businesses domestically and internationally.
Dmitrii Aslapovskii - Software Development - London
Dmitrii is an experienced software developer with a history of working in the information technology and services industry. Dmitrii is skilled in Ruby, Ruby on Rails, Java, Groovy, JavaScript, SQL and implements front end technology and software for My Wine Guide.
Mike McBrien - Business Development - Detroit
Mike is a career sales leader with 20+ years of experience in delivering innovative solutions with expertise in business development, customer relationship management, and partner management.
Matt Carroll - Business Development/Country Manager - Brisbane, Australia
With 20 years enterprise sales experience in Software, Cloud and Managed Services, Matt excels in building and leading high performing sales teams and has extensive experience in leading organizations through phases of change, transformation, accelerated growth, emerging markets and new technologies
Eric Bierbrier - Advisor - Dallas
As an Advisor to My Wine Guide, Eric brings the experience of a creative, disciplined, results oriented brand warrior, driven to making a difference for wine producers. Eric is currently US Director National Accounts for Girard Bertrand Wines and has held similar executive sales positions over the past 18 years with Hahn Family wines and Jackson Family Wines. Eric is also a 18 year past Board Member of Marketing Executive Group, a NRA sponsored education group, which helps connect restaurant professionals.