SommOne Wine CRM Solutions
Sommeliers have long practiced Wine CRM. They know their best customers and take copious notes about their preferences.
SommOne takes Wine CRM to a systematic level for all customers, new customers, potential customers and customers you’ve never met.
Preference Data
SommOne captures not only past order history but also wine region, varietal and food pairing preferences and builds a comprehensive profile for each of your customers.
Next SommOne layers on context so each customers preferences can be seen differently based on occasion and budget.
Host Management Integration
“I wish my Host Management System would input all the data My Wine Guide has about my customers systematically in to my notes section,” said a sommelier.
Imagine being able to review your reservations pre-service each evening and seeing your guests wine preferences and history.
Persona-based Segmentation Analytics
SommOne is built on the premise of personas, a long standing consumer product concept.
My Wine Guide’s patented system and method applies personas to wine consumer segmentation across various wine styles, e.g. red wines, white wines, etc.
With SommOne Analytics, My Wine Guide can help you gain greater, data-driven insight into your customer base and identify patterns across locations and regions.
Promote, Feature and Personalize
From One to One Personalization, to segmented social media and email campaigns, SommOne can help you promote your wine program and establishment in a highly targeted, precise manner that resonates with your wine-inclined customers and prospective customers.
Drive more traffic and wine revenue with SommOne.